Land Brokerage
& Auctions

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How We Operate

Collaboration is a crucial component of our business model. Peoples Company team members are not only encouraged to share leads, market insights, and strategies with one another – it is expected of them. This level of collaboration has enabled Peoples Company to create an environment where team members trust each other, respect boundaries, and consistently deliver results at the highest level.


Core Advantages

The Peoples Company platform consistently leverages proven techniques.

Innovative Website

Industry-leading website, averaging more than 50,000 unique visitors and over 100,000 hits per month which include downloadable FSA maps, soil maps, plat maps, and aerial photography.

Multiple Listing Service

Promoting all land listings and auctions on several websites across all segments of the real estate industry including REALTORS® Land Institute, Lands of America, Land and Farm, and more.

Direct Mail Campaigns

Maintaining a database of thousands who receive our direct mail campaigns including our newsletter and e-mail blast featuring new listings, upcoming auctions and auction results.

Mobile Bidding App

Creating opportunities for buyers anywhere in the world with our versatile mobile auction app and online bidding, eliminating the need to be physically present at the auction.

Social Media

Utilizing our extensive social media platforms, targeted ad campaigns and company blog to maximize exposure of listings and auctions.

Continuous Communication

Continually communicating with our clients through regular interaction and updates as well as supplying them with quarterly Listing Activity reports.

Custom Marketing

Designing custom marketing materials for every land listing and auction through our in-house, professional graphic design team giving each property a distinct identity.

Certified Auctioneer

Leveraging our award-winning auctioneer who was the 2017 Iowa Champion Auctioneer and holds the highly regarded Certified Auctioneers Institute designation.

In-House Closing Services

Working directly with our client's attorneys, lenders and other trusted advisors through our in-house, professional closing department.

To learn more about the diverse range of aggressive land brokerage campaigns and proven real estate marketing tactics offered by Peoples Company, email us at LandBrokerage@PeoplesCompany.com or call 855.800.5263 to speak with a land professional today.


SEARCH ALL LISTINGS & AUCTIONS

Peoples Company Auctions

Selling land via public auction is a staple in the industry especially for high quality, tillable tracts or properties that are extremely desirable with multiple buyers interested in the property. As in most industries, the cyclical nature of the land industry will at times lend itself to being better suited for traditional listing services on more marginal tracts; however, parcels in a competitive area can still be great candidates for a public auction. A core advantage of choosing Peoples Company is our ability to utilize the most appropriate sale method.

Auction Advantages

Sell in 60 Days or Less
Sellers choose when they want the sale to take place by selecting a specific auction date and time.

Higher Price
Auctions often generate a higher price than traditional listings. Auctions create a sense of urgency with potential buyers and the competitive bidding environment generates an unlimited upside potential.

Control
Sellers set the terms and conditions, thus eliminating negotiations.

Exclusivity
Peoples Company’s experienced marketing professionals and direct sales efforts provide maximum exposure of a property to qualified prospects by exclusively showcasing it throughout the marketplace.

National Exposure
Properties are promoted on a national scale, exposing the sale property to more qualified buyers and increased competition.

WATCH OUR TEAM IN ACTION!
 

Haskell County, KS Auction


Peoples Company is honored to be named one of America's Best Brokerages for the past seven years in a row. The Land Report's annual survey of U.S. land brokerages is based on the total value of domestic land sales through traditional brokerage.

Auction of the Year

The premier category of the annual NAA Marketing Competition is the Auction Marketing Campaign of the Year. Peoples Company is honored to have won this prestigous award for the past three years in a row!

Peoples Company Affiliates