Land Brokerage
& Auctions

How We Operate

Collaboration is a crucial component of our business model. Peoples Company team members are not only encouraged to share leads, market insights, and strategies with one another – it is expected of them. This level of collaboration has enabled Peoples Company to create an environment where team members trust each other, respect boundaries, and consistently deliver results at the highest level.

Core Advantages

The Peoples Company platform consistently leverages proven techniques.

Innovative Website

Industry-leading website, averaging more than 50,000 unique visitors and over 100,000 hits per month which include downloadable FSA maps, soil maps, plat maps, and aerial photography.

Multiple Listing Service

Promoting all land listings and auctions on websites across all segments of the real estate industry including REALTORS® Land Institute, Lands of America, Land and Farm, and more.

Direct Mail Campaigns

Maintaining a database of thousands who receive direct mail campaigns including our newsletters and e-mail blasts featuring new listings, upcoming auctions, and auction results.

Mobile Bidding App

Creating opportunities for buyers anywhere in the world with our versatile mobile auction app and online bidding, eliminating the need to be physically present at the auction.

Social Media

Utilizing our extensive social media platforms, targeted ad campaigns, and company blog to maximize exposure of listings and auctions.

Continuous Communication

Continually communicating with our clients through regular interaction and updates as well as supplying them with quarterly listing activity reports.

Custom Marketing

Designing custom marketing materials for every land listing and auction through our in-house, professional graphic design team giving each property a distinct identity.

Certified Auctioneer

Leveraging our award-winning auctioneer who was recognized as the Iowa Champion Auctioneer and holds the highly-regarded Certified Auctioneers Institute designation.

Closing Services

Working directly with our client's attorneys, lenders, and other trusted advisors throughout the entire closing process.

To learn more about the diverse range of aggressive land brokerage campaigns and proven real estate marketing tactics offered by Peoples Company, email us at or call 855.800.5263 to speak with a land professional today.


Peoples Company Auctions

Selling land via public auction is a staple in the industry especially for high quality, tillable tracts or properties that are extremely desirable with multiple buyers interested in the property. As in most industries, the cyclical nature of the land industry will at times lend itself to being better suited for traditional listing services on more marginal tracts; however, parcels in a competitive area can still be great candidates for a public auction. A core advantage of choosing Peoples Company is our ability to utilize the most appropriate sale method.

The Auction Process

Withers Farm Auction

Hatcher Farm Auction

Sold At Auction

Peoples Company is honored to be named one of America's Best Brokerages for the past 11 years in a row. The Land Report's annual survey of U.S. land brokerages is based on the total value of domestic land sales through traditional brokerage.

The premier category of the annual NAA Marketing Competition is the Auction Marketing Campaign of the Year. Peoples Company is honored to have won this prestigious award four out of the past five years!

Peoples Company Affiliates