Land Brokerage & Auctions

National Reach. Local Expertise.

For over 50 years, Peoples Company has been dedicated to helping clients buy and sell land with industry-leading service. Our experienced land professionals specialize in traditional listing services, public auctions, and online auctions nationwide. Peoples Company listens to client needs and leverages its full-service land transaction platform to deliver the highest caliber services to achieve client objectives with exceptional service, superior marketing, and extensive industry knowledge.

Collaboration among our team is a crucial component to our success in the land business. Peoples Company team members are encouraged to share leads, ideas, market knowledge, and strategies with one another. This level of collaboration has allowed Peoples Company to create an environment where team members trust each other, respect boundaries, share and cooperate on leads, and consistently deliver results at a high level.

Trusted Professionals

Peoples Company is comprised of highly skilled professionals across the nation who contribute many unique skills and significant expertise. Peoples Company believes in a “boots on the ground” approach enlisting the help of local Peoples Company team members to advertise properties in their area and assist with any necessary showings.

Core Advantages

Innovative Website

Industry-leading website featuring Farmland Insights, FarmWorth, enhanced search capabilities, and personalized user experiences.

Custom Marketing

Designing custom marketing materials for every land listing and auction through our in-house, award-winning graphic design team giving each property a distinct identity.

Continuous Communication

Continually communicating with our clients through regular interaction and updates as well as supplying them with quarterly Listing Activity Reports.

Multiple Listing Service

Promoting all land listings and auctions on websites across all segments of the real estate industry including REALTORS® Land Institute, Lands of America, Land and Farm, and more.

Direct Mail Campaigns

Delivering direct mail campaigns including our newsletter and email blast featuring blog articles, new listings, and upcoming auctions.

Mobile Bidding Auction App

Creating opportunities for buyers anywhere in the world with our versatile mobile auction app and online bidding, eliminating the need to be physically present at the auction.

Social Media

Utilizing our extensive social media platforms, targeted ad campaigns, and company blog to maximize exposure of listings and auctions.

Closing Services

Working directly with client’s attorneys, lenders and other trusted advisors throughout the entire closing process.

Certified Auctioneers

Leveraging our award-winning auction team with auctioneers holding the highly-regarded Certified Auctioneers Institute designation.

Sale Methods

A core advantage of choosing Peoples Company is our ability to identify and utilize the most appropriate sale method. Our team determines the sale method based on the characteristics of the property as well as seller's goals.

Maximizing Sales Prices With Auctions

A farmland auction, when executed professionally, can be the ultimate solution and value creator for landowners when they decide to sell. A lot goes into a farmland auction compared to a traditional listing and getting the details right is absolutely critical to the success of the sale.

LEARN MORE ABOUT OUR AUCTION PLATFORM

Land Transaction Process

Peoples Company’s full-service land transaction platform positions our land professionals to provide a holistic approach to sale strategy creation. Our team considers all methods possible while reviewing valuation, lease terms, property characteristics, and market conditions.

LEARN MORE ABOUT OUR SALES PROCESS

FarmWorth

Peoples Company has partnerships with all the major data resources across the country which have been combined into one central software database called FarmWorth. FarmWorth is exclusively available to Peoples Company employees and is a distinct advantage of working with us.

FarmWorth is a powerful and comprehensive in-house mapping software that seamlessly combines data layers with the ability to store and identify client farms. Some of these data layers include ownership information, soil data, FSA boundaries, and energy infrastructure.

Market Intelligence

Peoples Company has developed an industry-leading website that features listings, comprehensive services, and farmland insights. Our farmland insights include an annual National Land Values report broken down by region and a monthly landowner webinar series as well as county-level farmland returns, and crop insurance revenue guarantees across all 50 states.

Our team has developed an investor database that tracks the acquisition clusters of all institutional investors and can easily be compared geospatially to active offerings. In addition, we maintain a database of large transactions on a weekly basis to understand who is selling and buying significant quantities of land and where the transactions are happening.

VIEW INSIGHTS

Brokerage Licensure Map

With licenses in over 30 states, Peoples Company’s comprehensive licensing strategy has positioned the company to execute transactions across the nation with local expertise and our sophisticated platform. Click on the map to view a list of licensed agents for that state.

Peoples Company Platform

Peoples Company has built a unique infrastructure, collaborative culture, and marketing strategies that deliver industry-best outcomes. Peoples Company is one of the few firms with core competencies in land brokerage, agricultural appraisal, land and energy management, crop insurance, and capital markets, providing clients with a one-stop solution for agricultural transactions across the United States.

EXPLORE OUR PLATFORM

Industry Recognition

Peoples Company is recognized across the country as an industry leader for our full-service land transaction platform. Peoples Company strives to recruit and retain the best people in the land business, and as such, the company and our team members have consistently received numerous awards.

Peoples Company has won the coveted Auction Marketing Campaign of the Year award five times in recent years (2018, 2019, 2020, 2022, 2024). Awarded by the National Auction Association, this is the top award nationally in the auction business.

Among America’s Best Brokerages: For the past several years, Peoples Company has been named a “Top Brokerage in America” and a “Top 30 Auction House” by The Land Report, an industry-leading publication targeted toward the American landowner.

In 2018, Peoples Company was recognized with The Land Report’s “Farmland Deal of the Year” Award for the sale of 6,000 acres in Walla Walla County, Washington.

Each year numerous Peoples Company agents are recognized for being named to the REALTORS® Land Institute APEX National Producers Club, a recognition of excellence in land sales.

Land Brokerage & Auction Blog Posts

Iowa Land Values Update | 2024 Quarter 4

January 8, 2025 Land Auctions Land Values Industry Insights

Peoples Company tracks agricultural auctions across the state of Iowa. From this data, we calculate the average dollar per CSR2 point ($/CSR2) for sales of tracts with greater than 85% tillable land. Additionally, these tracts are largely unimproved or include minimal improvement contribution.

Land Auction Results | December 2024

January 8, 2025 Land Auctions Industry Insights Land Values

The appraisal team at Peoples Company was able to track 90 tracts or 8,791 acres sold at public auction in Iowa during December 2024. The average dollar per acre was $11,076, the average dollar per tillable acre was $12,329, and the average dollar per CSR2 was $175.

Should I List or Auction My Farm? A Comprehensive Guide for 2024 and Beyond

December 31, 2024 Real Estate Land Auctions

When contemplating whether or not they are ready to sell a farm, one of the first questions a landowner will likely have is: “Should I list or auction my farm?” It’s a crucial decision that can significantly impact their financial future. As we close out 2024 and set our sights on 2025, understanding the pros and cons of each selling method is vital for making an informed choice. As a land professional that specializes in brokerage and auctions, I’m here to guide you through the options available, helping you determine the best path for your unique situation.

Connect With A Land Brokerage Expert

Meet The Team

Meet our team of dedicated Land Brokerage professionals.

VIEW TEAM

Fill out the form below to request a proposal or communicate with a Peoples Company Land Brokerage team member.