Land Brokerage & Auctions

National Reach. Local Expertise.

For over 50 years, Peoples Company has been dedicated to helping clients buy and sell land with industry-leading service. Our experienced land professionals specialize in traditional listing services, public auctions, and online auctions nationwide. Peoples Company listens to client needs and leverages its full-service land transaction platform to deliver the highest caliber services to achieve client objectives with exceptional service, superior marketing, and extensive industry knowledge.

Collaboration among our team is a crucial component to our success in the land business. Peoples Company team members are encouraged to share leads, ideas, market knowledge, and strategies with one another. This level of collaboration has allowed Peoples Company to create an environment where team members trust each other, respect boundaries, share and cooperate on leads, and consistently deliver results at a high level.

Trusted Professionals

Peoples Company is comprised of highly skilled professionals across the nation who contribute many unique skills and significant expertise. Peoples Company believes in a “boots on the ground” approach enlisting the help of local Peoples Company team members to advertise properties in their area and assist with any necessary showings.

Core Advantages

Innovative Website

Industry-leading website featuring Farmland Insights, FarmWorth, enhanced search capabilities, and personalized user experiences.

Custom Marketing

Designing custom marketing materials for every land listing and auction through our in-house, award-winning graphic design team giving each property a distinct identity.

Continuous Communication

Continually communicating with our clients through regular interaction and updates as well as supplying them with quarterly Listing Activity Reports.

Multiple Listing Service

Promoting all land listings and auctions on websites across all segments of the real estate industry including REALTORS® Land Institute, Lands of America, Land and Farm, and more.

Direct Mail Campaigns

Delivering direct mail campaigns including our newsletter and email blast featuring blog articles, new listings, and upcoming auctions.

Mobile Bidding Auction App

Creating opportunities for buyers anywhere in the world with our versatile mobile auction app and online bidding, eliminating the need to be physically present at the auction.

Social Media

Utilizing our extensive social media platforms, targeted ad campaigns, and company blog to maximize exposure of listings and auctions.

Closing Services

Working directly with client’s attorneys, lenders and other trusted advisors throughout the entire closing process.

Certified Auctioneers

Leveraging our award-winning auction team with auctioneers holding the highly-regarded Certified Auctioneers Institute designation.

Sale Methods

A core advantage of choosing Peoples Company is our ability to identify and utilize the most appropriate sale method. Our team determines the sale method based on the characteristics of the property as well as seller's goals.

Maximizing Sales Prices With Auctions

A farmland auction, when executed professionally, can be the ultimate solution and value creator for landowners when the decision is made to sell all or part of their land holdings. A lot goes into a farmland auction compared to a traditional listing and getting the details right is absolutely critical to the success of the sale.

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Land Transaction Process

Peoples Company’s full-service land transaction platform positions our land professionals to provide a holistic approach to sale strategy creation. Our team considers all methods possible while reviewing valuation, lease terms, property characteristics, and market conditions.

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FarmWorth

Peoples Company has partnerships with all the major data resources across the country which have been combined into one central software database called FarmWorth. FarmWorth is exclusively available to Peoples Company employees and is a distinct advantage of working with us.

FarmWorth is a powerful and comprehensive in-house mapping software that seamlessly combines data layers with the ability to store and identify client farms. Some of these data layers include ownership information, soil data, FSA boundaries, and energy infrastructure.

Market Intelligence

Peoples Company has developed an industry-leading website that features listings, comprehensive services, and farmland insights. Our farmland insights include an annual National Land Values report broken down by region and a monthly landowner webinar series as well as county-level farmland returns, and crop insurance revenue guarantees across all 50 states.

Our team has developed an investor database that tracks the acquisition clusters of all institutional investors and can easily be compared geospatially to active offerings. In addition, we maintain a database of large transactions on a weekly basis to understand who is selling and buying significant quantities of land and where the transactions are happening.

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Brokerage Licensure Map

With licenses in over 30 states, Peoples Company’s comprehensive licensing strategy has positioned the company to execute transactions across the nation with local expertise and our sophisticated platform. Click on the map to view a list of licensed agents for that state.

Peoples Company Platform

Peoples Company has built a unique infrastructure, collaborative culture, and marketing strategies that deliver industry-best outcomes. Peoples Company is one of the few firms with core competencies in land brokerage, agricultural appraisal, land and energy management, crop insurance, and capital markets, providing clients with a one-stop solution for agricultural transactions across the United States.

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Industry Recognition

Peoples Company is recognized across the country as an industry leader for our full-service land transaction platform. Peoples Company strives to recruit and retain the best people in the land business, and as such, the company and our team members have consistently received numerous awards.

Peoples Company has won the coveted Auction Marketing Campaign of the Year award five times in recent years (2018, 2019, 2020, 2022, 2024). Awarded by the National Auction Association, this is the top award nationally in the auction business.

Among America’s Best Brokerages: For the past several years, Peoples Company has been named a “Top Brokerage in America” and a “Top 30 Auction House” by The Land Report, an industry-leading publication targeted toward the American landowner.

In 2018, Peoples Company was recognized with The Land Report’s “Farmland Deal of the Year” Award for the sale of 6,000 acres in Walla Walla County, Washington.

Each year numerous Peoples Company agents are recognized for being named to the REALTORS® Land Institute APEX National Producers Club, a recognition of excellence in land sales.

Land Brokerage & Auction Blog Posts

Land Auction Results | October 2024

November 4, 2024 Land Auctions Land Values Industry Insights

The appraisal team at Peoples Company was able to track 139 tracts or 12,335 acres sold at public auction in Iowa during October 2024. The average dollar per acre was $11,072, the average dollar per tillable acre was $12,408, and the average dollar per CSR2 was $161.

Land Auction Results | September 2024

October 2, 2024 Land Auctions Land Values Industry Insights

The appraisal team at Peoples Company was able to track 93 tracts or 7,374 acres sold at public auction in Iowa during September 2024. The average dollar per acre was $13,428, the average dollar per tillable acre was $13,481, and the average dollar per CSR2 was $170.

Iowa Land Values Update | 2024 Quarter 3