Land Brokerage & Auctions

National Reach. Local Expertise.

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For over 50 years, Peoples Company has been dedicated to helping clients buy and sell land with industry-leading service. Our experienced land professionals specialize in traditional listing services, public auctions, and online auctions nationwide. Peoples Company listens to client needs and leverages its full-service land transaction platform to deliver the highest caliber services to achieve client objectives with exceptional service, superior marketing, and extensive industry knowledge.

Collaboration among our team is a crucial component to our success in the land business. Peoples Company team members are encouraged to share leads, ideas, market knowledge, and strategies with one another. This level of collaboration has allowed Peoples Company to create an environment where team members trust each other, respect boundaries, share and cooperate on leads, and consistently deliver results at a high level.

Trusted Professionals

Peoples Company is comprised of highly skilled professionals across the nation who contribute many unique skills and significant expertise. Peoples Company believes in a “boots on the ground” approach enlisting the help of local Peoples Company team members to advertise properties in their area and assist with any necessary showings.

Core Advantages

Innovative Website

Industry-leading website featuring Farmland Insights, FarmWorth, enhanced search capabilities, and personalized user experiences.

Custom Marketing

Designing custom marketing materials for every land listing and auction through our in-house, award-winning graphic design team giving each property a distinct identity.

Continuous Communication

Continually communicating with our clients through regular interaction and updates as well as supplying them with quarterly Listing Activity Reports.

Multiple Listing Service

Promoting all land listings and auctions on websites across all segments of the real estate industry including REALTORS® Land Institute, Lands of America, Land and Farm, and more.

Direct Mail Campaigns

Delivering direct mail campaigns including our newsletter and email blast featuring blog articles, new listings, and upcoming auctions.

Mobile Bidding Auction App

Creating opportunities for buyers anywhere in the world with our versatile mobile auction app and online bidding, eliminating the need to be physically present at the auction.

Social Media

Utilizing our extensive social media platforms, targeted ad campaigns, and company blog to maximize exposure of listings and auctions.

Closing Services

Working directly with client’s attorneys, lenders and other trusted advisors throughout the entire closing process.

Certified Auctioneers

Leveraging our award-winning auction team with auctioneers holding the highly-regarded Certified Auctioneers Institute designation.

Sale Methods

A core advantage of choosing Peoples Company is our ability to identify and utilize the most appropriate sale method. Our team determines the sale method based on the characteristics of the property as well as seller's goals.

Maximizing Sales Prices With Auctions

A farmland auction, when executed professionally, can be the ultimate solution and value creator for landowners when they decide to sell. A lot goes into a farmland auction compared to a traditional listing and getting the details right is absolutely critical to the success of the sale.

LEARN MORE ABOUT OUR AUCTION PLATFORM

FarmWorth

Peoples Company has been investing in best-in-class technology for the past twenty years, which is exhibited in our industry-leading website and in-house mapping software, FarmWorth. FarmWorth is a centralized software database of all the major data resources across the country that our team members leverage to analyze, manage, and market farmland. FarmWorth also powers our farmland insights data providing robust metrics on land values, returns, and rental rates.

Brokerage Licensure Map

With licenses in over 30 states, Peoples Company’s comprehensive licensing strategy has positioned the company to execute transactions across the nation with local expertise and our sophisticated platform. Click on the map to view a list of licensed agents for that state.

Peoples Company Platform

Peoples Company has built a unique infrastructure, collaborative culture, and marketing strategies that deliver industry-best outcomes. Peoples Company is one of the few firms with core competencies in land brokerage, agricultural appraisal, land and energy management, crop insurance, and capital markets, providing clients with a one-stop solution for agricultural transactions across the United States.

EXPLORE OUR PLATFORM

Industry Recognition

Peoples Company is recognized across the country as an industry leader for our full-service land transaction platform. Peoples Company strives to recruit and retain the best people in the land business, and as such, the company and our team members have consistently received numerous awards.

Peoples Company has won the coveted Auction Marketing Campaign of the Year award five times in recent years (2018, 2019, 2020, 2022, 2024). Awarded by the National Auction Association, this is the top award nationally in the auction business.

Among America’s Best Brokerages: For the past several years, Peoples Company has been named a “Top Brokerage in America” and a “Top 30 Auction House” by The Land Report, an industry-leading publication targeted toward the American landowner.

In 2018, Peoples Company was recognized with The Land Report’s “Farmland Deal of the Year” Award for the sale of 6,000 acres in Walla Walla County, Washington.

Each year numerous Peoples Company agents are recognized for being named to the REALTORS® Land Institute APEX National Producers Club, a recognition of excellence in land sales.

Land Brokerage & Auction Blog Posts

Land Auction Results | January 2025

February 6, 2025 Land Auctions Land Values Industry Insights

The appraisal team at Peoples Company was able to track 76 tracts or 6,614 acres sold at public auction in Iowa during January 2025. The average dollar per acre was $11,295, the average dollar per tillable acre was $13,808, and the average dollar per CSR2 was $180.

Iowa Land Values Update | 2024 Quarter 4

January 8, 2025 Land Auctions Land Values Industry Insights

Peoples Company tracks agricultural auctions across the state of Iowa. From this data, we calculate the average dollar per CSR2 point ($/CSR2) for sales of tracts with greater than 85% tillable land. Additionally, these tracts are largely unimproved or include minimal improvement contribution.

Land Auction Results | December 2024

January 8, 2025 Land Auctions Industry Insights Land Values

The appraisal team at Peoples Company was able to track 90 tracts or 8,791 acres sold at public auction in Iowa during December 2024. The average dollar per acre was $11,076, the average dollar per tillable acre was $12,329, and the average dollar per CSR2 was $175.

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Meet The Team

Meet our team of dedicated Land Brokerage professionals.

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