What is crop insurance and why do farmers need it?

Crop insurance protects farmers against financial loss due to natural disasters, yield fluctuations, or market price changes. It provides peace of mind and stability for farmland owners and operators.

What types of crop insurance does Peoples Company offer?

Peoples Company offers Multi-Peril Crop Insurance (MPCI), Crop-Hail Insurance, and Revenue Guarantee programs designed to cover yield losses, crop damage, and market-based revenue shortfalls.

Who is eligible for crop insurance coverage?

Farmers, farmland owners, and agricultural operators across the United States are eligible for crop insurance through Peoples Company’s certified insurance advisors.

How does crop insurance help manage risk for farmland owners?

Crop insurance helps protect income stability by covering potential losses caused by weather events, pests, disease, and price volatility. It ensures long-term sustainability for agricultural operations.

Can Peoples Company help me choose the right crop insurance policy?

Yes. Peoples Company’s crop insurance specialists assess your specific operation, risk exposure, and production goals to recommend the most suitable and cost-effective insurance coverage.

When should I purchase crop insurance for the season?

Farmers are encouraged to secure coverage before the planting season begins to ensure protection throughout the entire crop cycle. Peoples Company advisors can help you meet key deadlines and requirements.

Crop Insurance

At Peoples Company, we integrate crop insurance considerations into every decision we make across our brokerage, land management, appraisal, and capital markets services. Crop insurance is a fundamental part of sound agricultural management, informing critical decisions for family farmers, landowners partnering with tenants, and institutional investors alike. From evaluating insurable yields during acquisition to structuring lease agreements that account for revenue protection, we leverage crop insurance as both a risk management tool and a financial planning asset.

We understand that effective risk management requires both expertise and access. That's why we have partnered with Strategic Farm Marketing to provide our clients with comprehensive crop insurance analysis, recommendations, and broad product access—all of which can be coordinated through your existing relationship with Peoples Company. This partnership ensures you receive specialized crop insurance guidance while maintaining the seamless, integrated service experience that defines our approach to agricultural asset management.

Integrated Protection for Agricultural Assets

The USDA's Federal Crop Insurance program makes U.S. farmland a uniquely resilient asset class. By guaranteeing minimum annual revenue, it reduces operational risk for farmers while protecting asset value for landowners and investors. Established 1938, the program promotes agricultural economic stability through a comprehensive crop insurance system backed by ongoing research and actuarial development.

Partnership with Strategic Farming Marketing

Through our partnership with Strategic Farm Marketing, Peoples Company clients gain access to best in class crop insurance analysis and market-leading product access. Strategic Farm Marketing’s uses its proprietary decision-support tools and relationships with nine insurance providers to analyze thousands of policy combinations that can be distilled into clear, operation-specific recommendations. This partnership ensures our clients receive both broad product access and the strategic analysis needed to optimize coverage and manage risk effectively, all coordinated seamlessly through their Peoples Company relationship. Combined with Peoples Company’s services, clients will be armed with the strategic insights needed to leverage crop insurance as a true financial management tool. This partnership delivers the specialized expertise required for complex crop insurance strategies while preserving the integrated, single-point-of-contact service model that defines the Peoples Company client experience.

Peace Of Mind

Peoples Company provides clients with full-line risk management solutions including crop insurance to optimize revenue and mitigate uncertainty across all business lines.

Why Crop Insurance Matters to Peoples Company

Land Brokerage & Acquisition

County-level insurable yields inform asset valuation and acquisition decisions, enabling precise evaluation of productive capacity and revenue potential.

Land Management

Guaranteed minimum revenue protects operational performance and stabilizes cash flow, regardless of weather challenges or market volatility.

Appraisal & Valuation

Historical APH data and insurable revenue provide essential benchmarks for asset underwriting and investment analysis.

Capital Markets

Investors require quantifiable risk mitigation. Crop insurance delivers measurable downside protection for agricultural portfolios.

A Seamless Experience

Our clients work directly with Peoples Company. We coordinate with our trusted partner, Strategic Farm Management, to ensure your crop insurance needs are handled efficiently and strategically, giving you one point of contact for all your agricultural asset needs.

Whether you're protecting production, optimizing lease structures, or evaluating conservation incentives, Peoples Company integrates crop insurance into its comprehensive approach to farmland services.

Ready to discuss how crop insurance fits into your investment or operation?

Meet The Team

Meet our team of dedicated Crop Insurance professionals.

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Contact your Peoples Company team member to learn more.

Crop Insurance Blog Articles

Crop Insurance - A Quick Update, And Other Things To Think About

June 19, 2025 Crop Insurance Land Management

Commodity markets have not been kind to agricultural producers and landowners so far in 2025.

Crop Insurance as a Risk Management Tool in Farm Leases

August 20, 2024 Land Management Crop Insurance

Direct operation, custom farming, and crop share leases offer landowners the opportunity to market their assigned portion of the crop. Ideally, crops are sold at a price that covers the production costs and generates a desired profit, and executing a plan that does both is where the risk comes in.

2024 Planting Season

April 3, 2024 Crop Insurance

With planting season right around the corner, Peoples Company wanted to take this opportunity to remind growers of the upcoming important dates revolving around this next stage of the crop insurance cycle. Initial planting dates, replanting, and prevent planting are important topics to discuss during this time of year and play an important role in MPCI coverage moving forward after the sales closing deadline.