Land Management

Land Management is an asset management strategy utilizing farm-specific systems and practices to increase the property’s annual income and produce premium appreciation.

Land Management differs from Farm Management in several fundamental aspects:

  • Traditional Farm Management services use a model of managing the farmer’s basic on-farm production decisions, collecting as much annual income as possible and charging the landowner a significant portion of that income. This traditional model has little, if any, focus on the appreciation side of the asset; and the farmer, landowner and farm manager are competing for their respective share of the annual income. 
  • The Land Management model identifies progressive farmers that are aligned with the landowner’s goals and objectives. The farmer that fits this model does not require constant production decision over-sight and is a farmer that utilizes best practices and emerging technologies to increase the productivity of the farm and the returns that flow to both the farmer and landowner. This asset management model has a long-term focus. 

Ideal Client 

Peoples Company’s ideal land management client is a farmland owner whose goals and objectives include high expectations for both income and appreciation. They also require that their farmland asset is managed and operated in a socially responsible manner with sustainability, conservation, and water quality issues being actively addressed. These sophisticated clients understand the interrelationship between these objectives: income, appreciation, and responsible management; they will commit capital in furtherance of these expectations; and they understand Peoples Company’s Land Management approach is uniquely positioned to achieve these goals.

Our land management approach provides an intense focus on utilization of information, analysis, production practices and advancing technology to increase production on the most productive acres while allowing for the conservation of the more sensitive and fragile parts of a farm. Our model embraces technological advances in the industry and utilizes complex programs to compile accurate, real-time data to make better decisions, on and off the farm. We start with a lease that incorporates the landowner’s goals and objectives. We then enforce the lease in furtherance of those goals while collecting and documenting production practices, soil fertility and yield history. This information creates a comprehensive farm history that is continually analyzed and utilized to increase yield, increase income, and maximize appreciation. With the right balance and tailored approach, landowners achieve their objective of superior financial returns in a socially responsible manner.

Peoples Company has become a proud signatory to the Principles for Responsible Investment, an investor initiative in partnership with UNEP Finance Initiative and the UN Global Compact which is an international network of investors and service providers working collaboratively to implement the six Principles of Responsible Investment. Click here for more information. 

To learn more about our approach to Land Management Services, or to request a written proposal for your land, email us at or call 855.800.5263 (LAND).

Featured Listing

Listing #14222
Listing #: 14222
73.74 acres m/l
Kelley, IA
Price: $815,000

Rare opportunity to own high quality farmland in Story County, Iowa between Ames and Des Moines! 

Featured Auction

Upcoming AuctionListing #14228
Listing #: 14228
314.00 acres m/l
Arispe, IA
Price: Auction

314 Acres m/l of prime Union County farmland to be sold at public auction Friday, August 3rd, 2018 at 10:00 am at Afton "Joy" Community Center. 

Auction Results

Going Once, Going Twice, Sold!

Find the results of recent auction facilitated by Peoples Company including sale date, county, acres and sold price.