Land Management

Peoples Company takes a different approach to managing farmland and does so in a socially responsible manner with environmental issues being actively addressed.


Peoples Company's land management approach is an asset management strategy utilizing farm-specific systems and practices to increase the property’s annual income and produce premium appreciation. Peoples Company takes a different approach to managing farmland and does so in a socially responsible manner with sustainability, conservation, and water quality issues being actively addressed.

Our model identifies progressive farmers who are aligned with the landowner’s goals and objectives. The farmers that fit this model do not require constant production decision over-sight. They embrace the best practices and emerging technologies to increase the productivity of the farm and the returns for both the landowner and themselves.


All Peoples Company Land Managers are members of the American Society of Farm Managers and Rural Appraisers (ASFMRA) and adhere to the highest standards of the farm management industry.



The Peoples Company land management approach provides an intense focus on using information, analysis, production strategies, and advancing technology to increase production on the most fertile acres while allowing for conservation of the more sensitive parts of a farm. Peoples Company Land managers target four areas of a farm to achieve desired outcomes:


Peoples Company’s proprietary conservation lease amendment addresses the impact of farming practices on soil erosion and water quality at an individual farm level, including tillage practices, crop rotation, permanent seeding (including CRP), cover crops, and the placement of commercial fertilizers.


The amount, timing, and placement of commercial fertilizers is critical to water quality and soil fertility. Peoples Company land managers compare crop removal (yields), and crop nutrients applied by the operator as well as conduct regular interval soil tests to measure progress towards a goal of balanced soil fertility.


Managing surface water with traditional conservation practices, such as grass waterways and permanent seeding, can reduce erosion. Additional drainage tile may be required to manage excess water below the surface to increase a farm’s productivity.


Peoples Company’s strategy to merge soil conservation and adequate drainage with balanced soil fertility translates into a probability for increasing crop yields.

Industry-Leading Outcomes

Building a documented history of a farm’s actual production, fertility, soil health, conservation practices, tiling, capital improvements, and financial performance is the outcome of our land management service. Peoples Company developed an industry-leading, proprietary land management website and software to capture this data. The information is continually analyzed and used to improve yield, increase income, and maximize appreciation. With the right balance and tailored approach, landowners achieve their objective of superior financial returns in a socially responsible manner.

To learn more about our approach to land management, or to request a written proposal for your land, email us at or call 855.800.5263 (LAND).

Industry Research

Peoples Company is proactive and works hard to anticipate the needs of those in the agricultural sector. We have co-authored two white papers entitled Socially Responsible Farmland Investment and Your Farmland and the Future.

Socially Responsible Farmland Investment
Dr. Mike Duffy and Steve Bruere

This thought-provoking paper asserts that changing demographics is driving a trend by next-generation landowners to manage for appreciation and create sustainability through socially responsible farming.


Your Farmland and the Future
Teresa Opheim and Steve Bruere

With around 10% of all farmland changing hands in the next few years, farm succession planning is no longer optional, it’s essential. The future of farmland ownership is set to look very different in the coming years.