Peoples Perspective

Transition follows Peoples Company’s acquisition of Land Pro LLC in January 2025; Ray Brownfield and the Land Pro team will continue serving clients under the Peoples Company brand.

Discover what drives farmland value — location, soils, improvements, and market trends. Learn how to assess what your land is really worth.

Get the latest insights from the EIA Short-Term Energy Outlook. See what changed this month in oil, natural gas, and power markets—and what it means for prices, supply, and energy strategy.

The One Big Beautiful Bill Act has changed the future of renewable energy projects. See how shortened tax credit deadlines and rising power prices impact lease negotiations, and why farmland owners may see growing demand for battery storage.

Historically, a traditional handshake agreement would have leased a farm for the coming year. But as more acres are leased, and landowners move further from the farm - both physically and generationally - the need for written agreements has grown. Today’s effective farm management depends not just on strong leases, but on strong relationships. And those relationships are built through clear, consistent, and proactive communication.

The appraisal team at Peoples Company was able to track 24 tracts or 2,244 acres sold at public auction in Iowa during July 2025. The average dollar per acre was $11,758, the average dollar per tillable acre was $13,739, and the average dollar per CSR2 was $170.

Learn how conservation easements work, their tax benefits, key USDA programs, and how they impact agricultural property valuations in transitional markets.

Peoples Company, a recognized leader in integrated land management, brokerage, appraisal, and energy solutions with offices across the nation, today announced it has acquired 1 Stop Realty, Inc., a Kasson, Minn.-based farmland brokerage and land management firm.

Peoples Company Land Management hosted a webinar on Thursday, September 4, 2025, covering topics such as insights on global events and market trends, crop insurance and policy updates for 2026, and seed genetics.

Peoples Company Energy Management hosted a webinar on Thursday, August 28, 2025, with special guest speaker Brad Haight, attorney and Lease Gen founder, to discuss the complexities of valuing farmland with solar and renewable energy projects.