Peoples Company, Stine Seed partner to offer a paid-in-full cover crop program to land owners

Published on Oct 2, 2018 by Molly Zaver

Peoples Company, a leading provider of land brokerage, management, investment and appraisal services in 20 states, today announced it has partnered with Stine Seed, the largest independent corn and soybean seed company, and one of the most-recognized corn and soybean seed brands, to offer land owners a paid-in-full, managed cover crops program. The initiative will demonstrate to land owners that it’s possible to simultaneously protect environmentally sensitive acres, maximize yield on the productive acres and improve overall return on investment.

“Peoples Company is committed to helping land owners effectively manage their property to maximize productivity, but also to reduce environmental impact,” said Peoples Company President Steve Bruere. “I’ve always believed that since a significant amount of land is rented, an effective strategy to reduce environmental impact and maximize yields should be targeted at land owners. Our program will show land owners it’s possible to reduce environmental impact while increasing productivity.”

The program, called the Sustainability Cover Crop Initiative, will be available to land owners in Iowa, Illinois, Minnesota, Nebraska and Missouri, for a three-year term. To receive cover crops paid-in-full by the program – a value of up to $30/acre – land owners must agree to have their land professionally managed by Peoples Company during the three-year term and commit to planting Stine Seed.

“At Stine, we understand that nothing is more important than caring for the land,” said Myron Stine, President of Stine Seed. “Through the years, we have implemented a number of processes on our own farm to aid in soil conservation, with high density corn being one of the most innovative.  And we feel that cover crops are another component of a strong soil conservation program. That’s why we are pleased to partner with People’s Company on this project.”

Program implementation will begin in the 2019 growing season. The program is available for new land management accounts with Peoples Company, up to a maximum of 10,000 acres. The cost of cover crop application will be covered up to $30/acre, with a minimum of 120 acres and a maximum of 500 acres planted per client. Cover crop seed and application decisions will be made by land management professionals.

“Cover crops are a critical practice to improving soil health and water quality,” according to Sean McMahon, Executive Director of the Iowa Agriculture Water Alliance. “We’ve made tremendous progress scaling up cover crops through public sector programs in the last decade, but more needs to be done through the private sector. IAWA is tremendously excited to partner with Peoples Company and Stine Seed to help landowners and farmers reap the many benefits of cover crops.”

For more information, or to inquire about program enrollment, please visit