The Digital Marketing Manager is responsible for developing, implementing, and overseeing digital marketing strategies that increase brand awareness, drive traffic, and generate leads or sales. This position manages Peoples Company’s social media presence, driving engagement, and growing the company’s online audience across platforms including Facebook, Instagram, LinkedIn, TikTok, X (formerly Twitter), and YouTube. The Digital Marketing Manager creates, curates, and schedules content, as well as analyzes metrics from website traffic, social media engagement, and email blast performance to measure the success of digital marketing campaigns as well as make adjustments to future strategies. This position is responsible for elevating the digital profile of Peoples Company, affiliates, the Land Investment Expo, and Steve Bruere. This role supports the company’s mission to provide integrated land solutions and grow brand awareness in the agricultural and land investment industry. The Digital Marketing Manager is a full-time role reporting to the Director of Marketing and is based out of the corporate office.

Strategy Development

• Create and implement comprehensive digital marketing strategies across multiple channels (social media, SEO, paid search, email marketing, content marketing, etc.) to achieve company objectives

• Build and maintain a digital marketing calendar that integrates all digital marketing channels

Content Production

• Collaborate with divisions and affiliates to ensure the production of high-quality, engaging content that resonates with the target audience

• Capture and edit engaging photo and video content for use across platforms

• Be comfortable both in front of and behind the camera when creating content

• Plan and organize marketing campaigns, including photo shoots and video shoots for team members

Company, Affiliate & Expo Social Media

• Develop and implement a comprehensive social media strategy aligned with company goals

• Create a monthly marketing schedule for both organic and paid social media content

• Clearly communicate and help execute monthly marketing themes working closely with the design team to create necessary graphics

• Schedule and post all social media content, including new listings and auctions, product and service launches, blogs and press releases, and other company activities

• Create, edit, and schedule compelling and visually engaging content for all platforms, including reels and TikToks

• Execute pre- and post-marketing campaigns for company-sponsored webinars and trade shows

Steve Bruere Personal Social Media

• Develop and implement a comprehensive social media strategy aligned with business goals

• Identify areas of collaboration between Steve and his businesses and execute the necessary actions

• Create, edit, and schedule planned monthly content as well as post extemporaneous content as directed by Steve

Community Management

• Interact with followers, respond to comments and messages, and foster community relationships

• Monitor and manage the company’s online reputation by addressing inquiries and issues

• Implement lead generation strategies through various digital channels and nurture leads to improve conversion rates

Paid Advertisements & Search

• Plan, execute, and optimize digital marketing campaigns, including paid advertising (PPC), SEO, social media, email, and display advertising

• Focus on creating and running ads to drive engagement, brand awareness, and conversions

• Manage digital marketing budgets to ensure cost-effective use of resources, optimizing performance within the set budgets

Website & SEO Optimization

• Review website analytics to identify areas of improvement and coordinate with the design team to implement changes

• Oversee and optimize SEO strategies to improve organic search rankings and SEM efforts to maximize paid ad campaigns' effectiveness

• Ensure the generation of high-quality content relevant to target keywords

• Enhance website pages with appropriate meta descriptions and titles, as well as building backlinks to the site through outreach

Performance Analysis

• Analyze and report on key performance indicators (KPIs) to evaluate the success of digital marketing efforts including website traffic, social media engagement, and email blast performance

• Monitor campaign performance using tools like Google Analytics, etc.

• Provide regular reports on ROI, performance, and insights for future campaigns

• Use analytics to refine strategies and provide actionable recommendations for improvement

Brand Management & Stewardship

• Ensure all social media content adheres to Peoples Company’s brand standards and voice

• Work closely with the marketing team to maintain a consistent message across all marketing channels

• Encourage and challenge all Peoples Company team members and affiliates to engage in company social media and share provided services

• Maintain a personal professional social media presence by interacting with social media channels on a weekly basis, including Peoples Company, American Farmland Owner, Steve Bruere, and other affiliates

Research & Innovation

• Stay current with emerging social media trends, tools, and technologies to keep Peoples Company at the forefront of the industry

• Perform competitor analysis to identify opportunities for differentiation

QUALIFICATIONS

• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred

• Three years' experience managing social media for a brand or organization

• Demonstrated experience in content creation, including photo and video production

• Proven expertise in running successful paid digital and social media advertising campaigns

• Strong writing and editing skills with a creative approach to content

• Proficiency in social media platforms, scheduling tools, and analytics software

• Knowledge of SEO, SEM, and digital advertising platforms

• Ability to manage multiple projects in a fast-paced environment

• Interest in real estate, agriculture, or land investment is a plus

Director of Marketing