United Farm and Ranch Management (UFARM), a nearly 100-year-old name in farmland and ranch management, has rebranded as Peoples Company effective October 2, 2026. The transition from UFARM to Peoples Company follows Iowa-based Peoples Company’s acquisition of UFARM in January 2025.
Headquartered in Lincoln with offices in Kearney and Norfolk, UFARM added 15 employees and more than 90,000 acres of farm and ranch land under management to Peoples Company when the two firms joined forces. The team specializes in the management of farmland, ranches, and recreational properties, along with real estate and appraisal services, and manages land across five states: Nebraska, Colorado, Kansas, Missouri, and South Dakota. Under the Peoples Company brand, that same team will continue serving landowners throughout the region.
“The integration with Peoples Company has been seamless, and our team has fully embraced the opportunities that come with it,” said Chris Scow, Managing Broker at Peoples Company and formerly Managing Broker and Operations Manager of UFARM. “Bringing UFARM fully under the Peoples Company name is a natural next step in a partnership that was built to provide continuity for our clients and our people. Our clients are already seeing the benefits, and I could not be more excited about what the future holds for this team.”
“The marketing Peoples Company brings to the table is innovative and cutting-edge — unlike anything I had seen before I joined this team,” said Mike Waller, Senior Land Manager at Peoples Company. “Having those tools and that reach behind us allows me and the rest of the team to serve our clients at an even higher level than we could before.”
Peoples Company is an industry leader in integrated land management, brokerage, appraisal, capital markets, and energy solutions with offices across the nation. The acquisition and rebrand of UFARM strengthened the company’s land management footprint across the Great Plains, building on its 2025 acquisition of farm management accounts from Midwest Land Company in Wayne, Neb., the 2024 purchase of Lallman, Paulson & Brettmann, Inc. in Fremont, Neb., and its 2020 acquisition of Omaha-based Mid-Continent Properties, Inc.
“For nearly 100 years, landowners have trusted the UFARM team to improve farm productivity and increase the value of their land, and that legacy of stewardship and trusted advisement carries forward under the Peoples Company name,” said Steve Bruere, President of Peoples Company. “Chris, Mike, and the entire team have set the standard for client-focused land management in the region. We’re proud to carry their legacy forward while expanding the opportunities available to their clients across the country.”
With over 50 years of proud history, Peoples Company has established itself as the premier national platform for agricultural land services, offering comprehensive, integrated solutions for landowners and farmland stakeholders. Peoples Company leads the nation in delivering exceptional value through core competencies spanning land brokerage, agricultural appraisal, land and energy management, crop insurance, capital markets, and corporate services across every agricultural market in the United States. Leveraging strong industry relationships and a team of experienced local professionals, Peoples Company provides personalized services to a variety of clientele, consistently achieving superior outcomes for clients.
