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Peoples Company Acquires Leading Illinois Farm Management Firm, Land Pro LLC

January 28, 2025 - Peoples Company
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Land Pro LLC, its owner, Ray Brownfield, and fellow team members become a Peoples Company affiliate; Land Pro LLC becomes second Illinois acquisition by Peoples Company in a year

(OSWEGO, Ill.) – Peoples Company, a recognized leader in integrated land management, brokerage, appraisal, and energy solutions with offices across the nation, announced it has acquired Oswego-based Land Pro LLC. Effective on January 1, 2025, Land Pro LLC, its owner Ray Brownfield, and members of the Land Pro LLC staff became an affiliate of Peoples Company, harnessing the technology, expertise and capital markets resources of Peoples Company, while continuing to operate under the Land Pro LLC name. The acquisition grows Peoples Company’s presence in Illinois, having acquired The Atkins Group’s farmland management business and opening an Urbana, Illinois, office in March 2024.

“As my wife Patty and I carefully thought about succession planning, we agreed our goal was to find a partnering firm that could continue to offer high-quality service to our clients, would keep integrity and honesty at the forefront of any counsel provided, and was positioned on the cutting edge of farm management technology. Anyone who has spent any time with Steve Bruere and the Peoples Company team knows that those objectives have been met and exceeded with this transition,” said Ray Brownfield, owner of Land Pro LLC. “I look forward to continuing to work in a job that provides me great satisfaction for years to come – offering the same exceptional service, but now with even more tools to help clients meet their growth objectives.”

Headquartered in Oswego, Ill., Land Pro LLC was founded by Ray Brownfield in 2003, following Brownfield’s 40-year career in agriculture. Land Pro LLC specializes in farm management, land investment consulting, brokerage, and real estate services.

“You would be hard-pressed to find a more respected agricultural and land professional than Ray Brownfield and the Land Pro LLC team,” said Steve Bruere, President of Peoples Company. “Peoples Company is thrilled to welcome Ray and the Land Pro LLC team, and we’re excited to continue our growth in Illinois.”

Peoples Company, which is based just outside of Des Moines in Clive, Iowa, has licensed brokers, appraisers, and is actively managing land in Illinois.

For more information on Land Pro LLC, please click here. For more information on Peoples Company, please visit www.PeoplesCompany.com.


With over 50 years of proud history, Peoples Company has established itself as the premier national platform for agricultural land services, offering comprehensive, integrated solutions for landowners and farmland stakeholders. Peoples Company leads the nation in delivering exceptional value through core competencies spanning land brokerage, agricultural appraisal, land and energy management, crop insurance, capital markets, and corporate services across every agricultural market in the United States. Leveraging strong industry relationships and a team of experienced local professionals, Peoples Company provides personalized services to a variety of clientele, consistently achieving superior outcomes for clients.

More information can be found at https://peoplescompany.com/.

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