The first Land Investment Expo was held in 2008. Naturally, it attracted strong interest from farmland owners, financial leaders, and policymakers from Iowa and the Midwest. In the years that followed, the Expo grew into one of the nation’s premier forums thanks to its focus on all aspects of agriculture. This decision — to go beyond a strictly financial component and explore vital elements such as sustainability, emerging trends, and policy considerations — vaulted the Expo into a league of its own with a national following. Major institutional investors, national agricultural organizations, leading economists, and political leaders recognize the Expo as a critical venue to discuss the challenges and opportunities involving a whole host of topics with global implications. Thanks to more than a decade of thought leadership, January’s Expo is now the kick-off event for the entire industry.