About the Host Peoples Company

With a national footprint, Peoples Company engages all major U.S. agriculture markets as a full-service national farmland transaction and asset management platform. The company’s core business model centers around brokering large, sophisticated land transactions around the country, appraising diverse agricultural assets throughout all major ag regions, as well as acquiring and managing investment grade assets for high caliber clientele, including institutional investors, family offices, pension funds, and high-net-worth individuals. By leveraging regional expertise, Peoples Company provides integrated solutions for complex agricultural transactions involving a wide range of production systems. Peoples Company’s robust relationships throughout the industry with key referral sources and prominent industry leaders bolster the company’s regional strategy and position the company to execute on prominent land deals across the nation.

Peoples Company’s rural heritage and ties to the land are the core of its business. As a result, the Company has ingrained in its business the premise that “everything starts with land.” It is on this premise that, paired with a global perspective, Peoples Company provides innovative real estate solutions.

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Expo History

The inaugural Land Investment Expo was held in 2008. The goal was a simple one: to connect stakeholders in agriculture. From the very start, the Expo attracted farmland owners, financial leaders, and policymakers from Iowa and the Midwest. It was immediately recognized as one of agriculture's premier forums for networking and insights. Prominent institutional investors, national agricultural organizations, leading economists, and political leaders consider the Expo a critical venue to discuss the challenges and opportunities. With over a decade of success, the Land Investment Expo establishes the industry's tone for the year each January.

In 2019, Peoples Company formed a strategic alliance with The Land Report to cultivate a community for landowners to gather and receive critical insight. This partnership provides the industry with relevant topics and market awareness. Each year on the eve of the Expo, The Land Report unveils The Land Report 100, which features a comprehensive look at the nation's largest landowners. 

In response to the COVID-19 pandemic, the 2021 Land Investment Expo was enhanced by a virtual option. Available through the event app, the virtual component not only increased attendance but expanded the Expo's reach to a global audience. This digital pivot is now a cornerstone of the Land Investment Expo, which proudly boasts more than 1,600 attendees.

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